Speakers 2019

Eugenia Burchi è Head of Product Blogmeter. Appassionata di social media della prima ora, lavora nel settore dal 2008 dopo anni di esperienze all'estero. Ha partecipato come speaker a numerosi eventi e convegni tra cui SMXL, Salone Internazionale del Libro di Torino, Salone del Risparmio, Social CaseHistory Forum e Fashion Camp. E' inoltre stata relatrice in vari corsi di laurea e master. A Blogmeter il suo obiettivo è rendere la suite di prodotti sempre più bella, semplice da usare e efficace nel fornire gli insight più rilevanti per clienti e mercato.

For the past years Rasmus has been working within Digital Marketing which has included analytics, tag management and recently an enhaced focus on data visualization and data cockpit creations. Rasmus is PowerBI Owner and Data Visualization Expert at IMPACT Extend, Copenhagen. His primary focus is innovating solutions to present customer data and turning it into actionable insights.'

Marco Cilia, classe 1976, è appassionato di informatica e internet sin dai tempi dei modem a 33k e delle connessioni solo dopo certe ore.

Inizia a lavorare come programmatore e realizzatore di siti, ma scopre il mondo del marketing e delle analisi statistiche degli accessi appena prima che Google lanci il suo Analytics, di cui è fiero utilizzatore sin dal giorno 1.
Da allora continua a studiare, sperimentare, divulgare e scriverne sul suo blog monotematico; dopo essere stato per 5 anni Head of Analytics in una grande agenzia italiana, è ora Data Solutions Director presso Ragooo/Connexia

Recognised internationally as a Google Analytics expert, Brian’s best selling books have sold more than 100,000 copies and are used by students and professionals worldwide. As Google’s first Head of Web Analytics for Europe (2005-8), Brian built the pan-European team of product specialists. A legacy of that work was the online learning centre and test known as the GAIQ, which for 10 years was the certification for analysts.

Brian has also been a guest lecturer at University College London (MSc, “Web Economics”), Copenhagen University, and the Stockholm School of Economics.

Currently Brian is Director of Data Insights at Search Integration – a company specialising in helping organisations gain in-house “metrics understanding” using Google Analytics in combination with other business intelligence tools. He is the founder of the cloud-based Google Analytics audit tool: Verified Data.

Yehoshua Coren is the Founder of Analytics Ninja LLC, a digital analytics consultancy which provides implementation, reporting, analysis, and training services to organizations of all sizes.  Yehoshua is looked up to as subject matter expert in Google Analytics and Google Tag Manager, leading a team that specializes in helping organizations strategically determine their digital measurement needs and create best in class implementations. 

Yehoshua brings to the table a unique mix of advanced technical acumen, deep understanding of business requirements, project management capabilities, and a very amiable personality.  Indeed, he is so amiable that after meeting him for the first time you'll be scratching your head for weeks afterwards trying to figure out how in the world a person could have become *that amiable*.  Yehoshua has been an active member of the digital analytics industry since 2009, and has spoken at a range of different marketing and analytics conferences throughout Europe, North America, and the Middle East including eMetrics, Superweek, CXL Live, SMX, Digital Elite Camp, Marketing Festival, and Google Analytics User's Conference. 

After my first jobs in digital project management in Paris, I decided to leave France for London. With this new life came new challenges, discovering the field of web analytics with 2 jobs in the retail and luxury industries. 2 years later, I moved to Amsterdam and started working at KPN in Conversion Optimisation.

Google Regional Trainer for the Italian market.

Consultant of digital industry and digital transformation with over 12 years of experience and a particular focus on solutions related to Business Intelligence and Data Analysis.

Since 2013 Google Regional Trainer for the Italian market, I provide training and speech on Google training programs and master classes.

Web analysis teacher for the master programs of: Altura Educational, Luiss Business School and Elis Business School.

Tommaso Galli lead the italian Marketing Science team for Facebook. With more than 12 years of experience in digital strategy, media and analytics he helps advertisers to take business decision on and off Facebook using data.

Lizzie Allen Klein is a data analyst at Google, where she focuses on support analytics for Google consumer apps. Prior to this role, she ran experimentation and analytics on the Google Cloud Platform website. Aside from playing with her dog in the mountains of Colorado, she enjoys learning new data exploration techniques, using those techniques to better understand users and encouraging data-informed decision-making by sharing user insights.”

Matz Lukmani (EMEA Product Lead, Attribution & Measurement) based in London (UK) has been with google for +4 years working on products like Google Analytics 360, AdWords, Attribution 360 and Firebase Analytics. He currently leads Attribution offerings within Google Ads, Search Ads 360 and Google Attribution in EMEA.

He has worked over 9 years in USA at various Analytics leadership roles at SAP, Bristol-Myers Squibb, Toys R Us, MediaCom, Triad Retail Media and PwC to name a few. He offers analytics consulting services in the field of web-analytics, predictive analytics and advanced text mining across a wide group of industries.  

Alex Mari is a Research Associate at the Chair for Marketing and Market Research at the University of Zurich. He is currently studying the impact of Artificial Intelligence and Voice Assistants on both brands and consumers. Alex is former Head of Digital Marketing at Sonova Group, Brand Manager at Procter & Gamble and CEO of two technology-driven startups. He teaches digital marketing and transformation in business schools and equally loves academic, entrepreneurial, and managerial worlds.

Enrico Pavan è da 15 anni consulente e formatore, specializzato in Digital Analytics e Conversion Rate Optimization. Nel 2016 ha fondato Analytics Boosters, azienda verticale in Digital Analytics e Conversion Rate Optimization.

Ha lavorato per diversi big players italiani e internazionali in molteplici industries, come ad esempio finance, retail, travel, gambling, luxury, fashion, sia B2B sia B2C. 

Relatore presso importanti eventi legati alla digital analytics, big data & ecommerce sales strategies, nei primi mesi del 2014 ha ricevuto la nomination a “Pratictioner of the Year” mentre nel 2015 e 2016 è stato nominato nella categoria “Digital Analytics Rising Star” e “Most Influential Industry Contributor” nell’annuale “Excellence Awards Competition” indetto dalla Digital Analytics Association (DAA).

Nel 2018 tra i 10 “Top Pratictioner” della DAA. E’ autore di Applied Marketing Analytics, edito da Henry Stewart Publications nel febbraio 2015 e maggio 2018.

Mikko is analytics and optimisation consultant in Hopkins, a digital marketing agency he launched in 2016 with a few friends.  Today, he works with clients in different industries including insurance, consumer credit, SaaS, ecommerce and public services helping the clients to plan, implement and use web analytics for optimisation. 

Before starting his second career in digital marketing and analytics, Mikko was a historian specialised in medieval cultural history in the University of Helsinki. In 2008, he decided to turn his eyes from distant past to the future, from medieval parchments to digital analytics and marketing. 

Always passionate about predictive analytics driving business profitability and influencing decision making, Simona Poli is now Director of the Planning and Analysis dept. in the Payment division of DOCOMO Digital, enabling telcos and merchants to scale their presence in global mobile commerce.

Graduated in Economics, she is also guest Lecturer in e-Business Intelligence at “Big Data Analytics and Technologies for Management” Master and at “E-Commerce & Digital  Marketing” Bootcamp  (University of Florence).

Before covering her current role, Simona worked for Vodafone Italia and Dada S.p.A

Born and raised in Spain, I moved to cold Berlin following my passion for Digital Analytics. Seven years and hundreds of data sets later, I'm still in love with the city and my job as Analytics Lead at Zalando. With a background in Information and Library Science, I see myself as an updated version of the old-school librarian that gives users the information they need. Besides my job, I love reading and playing guitar

Simone Ranucci Brandimarte (Roma, 24 marzo 1973) è un imprenditore italiano con oltre 20 anni di esperienza Internazionale nel settore del business digitale e dell'innovazione tecnologica.

È co-fondatore e presidente esecutivo del Gruppo DigiTouch, società nata nel 2007, quotata sul mercato AIM Italia dal 2015 e oggi attiva come full digital platform company per accompagnare le aziende nel percorso di digital transformation.

Ranucci Brandimarte è oggi anche presidente di Meware Srl e di Performedia Srl ed è fondatore e presidente di Yolo Group, società operante nel settore Insurtech.

È stato tra i fondatori di Buongiorno, società di rilievo internazionale nel mobile marketing e nel digital entertainment, presso cui ha svolto il ruolo di managing director di diverse regions internazionali in Europa ed Asia, svolgendo inoltre gli incarichi di CEO e COO presso Buongiorno Hong Kong fino al 2010, joint venture tra Mitsui e Buongiorno.

In passato è stato inoltre co-fondatore, business angel e advisor di diverse start-up attive in Europa e Asia, tra cui WithFounders, Glamoo e Audiens e ha ricoperto il ruolo di CEO di GoSwiff, società attiva nei servizi di pagamento su dispositivi portatili (cd. mobile payments).

Simone è international speaker su temi di servizi digitali, Fintech e Digital Advertising.

Steen Rasmussen is one of Denmark’s most experienced online business profiles and presenters within website optimisation. He is the national representative of the Digital Analytics Association and has 10 years of practical experience with online optimisation of websites and web analytics – references range from strong Nordic brands such as Vestas and Ericsson to international profiles like Oracle and Johnson & Johnson.

Valerio began his career in 2009 as a web developer at TL Media, an international digital marketing agency. After leading a team of developers, systems engineers, and graphic designers, in 2011 he became Chief Operating Officer, a role he held for 4 years, gaining experience in the United States, and with the major players in digital advertising: Yahoo!, Microsoft Bing, Google, and Ask.com. From this and from an experience of over $26 million in advertising budgets managed in more than 20 countries, he founded Fragos Media, a results-oriented online advertising agency, with which he quickly won the Google Premier Partner badge and the 4 company specializations in Search, Display, Shopping, and Video. Today he is mainly involved in advertising strategies and business development for Fragos Media, and he’s also holding courses of digital marketing. He teaches Google Ads and Facebook Ads at IED Florence, Cappiello Academy, Wem_Park, Confcommercio Florence. He is also a speaker at various events on Digital Marketing and Innovation including FMX - Florence Marketing Experience and SIOS - Startup Italia Open Summit.

William Sbarzaglia ha esperienza pluriennale con e-commerce, SEO, web marketing, web analytics e real time marketing. Negli anni ha acquisito conoscenze verticali specifiche in particolare sulla digital analytics e strategia. È consulente, formatore e segue clienti sia piccoli che realtà importanti.

Sono un professionista della User Experience da quattordici anni. Ho avuto la fortuna di collaborare con alcuni fra i più grandi marchi italiani e internazionali nella costruzione della loro identità digitale. Dopo una lunga esperienza in consulenza ho deciso di dedicarmi esclusivamente alla creazione ed evoluzione di prodotto, con esperienze nel retail e-commerce e classified.

Jim Sterne sold business computers to companies that had never owned one in the 1980's, consulted and keynoted about online marketing in the 1990’s, founded the Marketing Analytics Summit in 2002 and co-founded the Digital Analytics Association in 2004. His twelfth book is Artificial Intelligence for Marketing: Practical Applications. He is now advising companies on the ins and outs of Machine Learning and Generative AI. His most popular workshops these days are Creating a Generative AI Adoption Roadmap and Generative AI: Creativity Powertool.

Matteo Testi is an entrepreneur with a strong background in Computational Neuroscience and Data Science with a focus on Deep Learning models and Cloudera Ecosystem. He founded Deep Learning Italia the biggest Deep Learning community in Europe. He was one of the technical writers for the Artificial Intelligence Italian white paper. In January 2018 he founded Icaro Artificial Intelligence solution a Fintech company with a focus on Deep Learning models for cryptocurrency marketplace. 

Head of digital intelligence in 3rdplace, fondatore di Analytics Training, è stato Key Client Account Director di iProspect Italia (branch italiano di una tra le maggiori marketing agency europee) e Search Engine Marketing & Web Analysis Manager di Staples Europe (leader mondiale nella vendita di prodotti per ufficio, presente in Italia con il brand Mondoffice). E‘ anche Top Contributor della Community ufficiale italiana di Google AdWords, con l’alias "Fitro".

Paolo is an analytics veteran having started work as a SEO in 1998 during his studies at university when he began to “consume” log data to create web analytics reports. In 2000 he got his degree at Bocconi University in economics with the thesis “Consumer protection in ecommerce”, working on that topic with an Internship in the European Commission in Brussels. He came back to Italy at the end of the 2001 and he founded a web agency: Bizonweb srl, focused on ecommerce and web marketing. Since 2007 Paolo is a member of board of ShinyStat: a digital analytics company, certified provider for Audiweb. Paolo led directly the R&D to develop Mobile Analytics in 2008, Video Analytics in 2009 and App Analytics in 2011.

In 2013 Paolo co-founded the Italian company Appocrate: an e-health Start-Up with a focus on mobile devices. Paolo loves know-how exchange: he enjoys speaking when invited by universities and public and private organizations. A proud father he loves his son even more than his smartphone and chocolate.